Written by: Nimish Danani
About the author: Director at Hitachi Vantara
There is a shift in an era – pre covid to post covid.
Covid -19 scenario has helped the industry realize the benefit of going Digital. Last 5 to 6 years there has been this wave or hype around industry 4.0. Primarily we see the application of Digital technologies to enable industry 4.0…..
Customers
Prospecting in a Cluttered World And (Part 1 The 4 Universal Principles of Prospecting)
Written by: Tariq Jarrar
About the author: Seasoned Sales Leader and Accomplished Bilingual Coach
“The brutal fact is the number one reason for failure in sales is an empty pipeline, and the root cause of an empty pipeline is the failure to prospect.” ― Jeb Blount.
Prospecting has and will always be the most critical activity or discipline in sales—it what separates the superstars from the ones that are scraping by on second hand, hand-me-down leads……
The Mindset of a Salesperson
Written by: Sunil Thekkepat
About the author: National Business Head & Sr Vice President |Over two decades of Corporate experience ; voracious reader, an avid traveler and a connoisseur of good things in life !
It’s often said that at the core, everyone is a Salesperson. Irrespective of the work, level or the profession you are in, as long as you are dealing with people, you are selling something. Hence, shouldn’t sales be second nature to all?…
Digital – Too Fast to Comprehend, too Pervasive to Ignore!
Written by: Trupti Bhandari
About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach
‘Boss, we will understand the data signals, optimize our search, do some data management, integrate AI, set an evaluation metric …’ a young trainee exults as I look on, wondering whether he can connect the dots……
Reimagining Travel & Tourism Marketing
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
“Even a lone traveller feeds many.” Yes, every time a plane lands, so many cabs run, hotels get occupied, restaurants get full, travel operators thrive & local communities survive. Travel is integral to life & contributes significantly to jobs & economic vitality of the nation.
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Evolution of Payments A journey from Barter to Digital
Written by: Shashank Joshi
About the author: Chairman Sagacious Programming and Development Pvt Ltd.│Ex CEO MoneyonMobile
In the long history of humankind (and animal kind, too) those who learned to collaborate and improvise most effectively have prevailed. – Charles Darwin
Human beings have evolved over the last thousands of years and along with them their ways of life have evolved too. The beginning probably was with hunting to survive that evolved to producing food for survival…….
Paradigm shift in After-Sales Service – Must know for Marketer
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I clearly remember, it was 1985, my dad finally booked our first Refrigerator. The Refrigerator was delivered almost a month after the booking. Unfortunately one decorative plastic cover was found broken. Toll free or customer care concepts were not there even in the imagination of the brands…….
Patterns, Purpose, Personalisation & The New Value Promise
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
Amidst ongoing challenges gripping us with the theory of lock & unlock we all have been continuously chasing new ways of getting back to live our normal life……..
Pandemic Communications Essentials: What Coronavirus has Taught the Communications Fraternity
Written by: Arpan Basu
About the author: Director Communications at Coca-Cola India and South West Asia
The communications industry is an apt reflection of our time: fast-paced and in need of constant evolution. Especially during crises, well-devised communications can become the quickest tool in ensuring business continuity and responding to unprecedented situations……
The ‘Main Hoon Na’ Approach to Business
Written by: Mandeep Singh
About the author: CEO & Executive Director at JSL Lifestyle Limited
“If any trouble or anxiety comes your way,
Don’t ever be restless, I am here (I will make sure that it gets fulfilled)…”
The world is moving from product selling to solution selling. Simultaneously, in any work environment, both bosses & subordinates are looking for trustworthy colleagues & specialists, who are resourceful enablers and can get the job done with tenacity, by taking full ownership.
Key differences between India & GCC Automobile Market: Must know for Marketing & Sales
Written by: Sudip Banerjee
About the author: Ex Head Muscat Sales – Mazda Oman
Over the past few years, the automobile sector has been stuck in a quagmire, with floundering sales as a result of slowing economy.
The onset of the Covid-19 pandemic could result in vehicle sales plunging further and the recovery path will be slow.
What comes first Demand or Distribution? A perennial dilemma for FMCG companies.
Written by: Praveen Jaipuriar
About the author: CEO at Continental Coffee Pvt. Limited | ex- Head Marketing – Dabur India Ltd
It was 2015, I was at Chandigarh sitting in a plush office of Mr Juneja. Mr Juneja was the promoter of a hair oil brand Kesh King. The brand was launched somewhere in 2008 and within a short span of 6-7 years attained a turnover of Rs 250-275cr. Mr Juneja believed that it was beyond his means to scale it up further and therefore had put the brand up for sale commanding a valuation of Rs 1800-2000 cr…….
SWOT: Getting it right !
Written by: Atul Suri
About the author: Vice President, Sales & Marketing (SBU Head), HR leader, UN Peacekeeper & Indian Army Veteran
A SWOT Analysis forms the very basis of every decision taken, be it on charting strategies to meet the Vision and Mission of the organization or even for arriving at a well thought of Brand Plan for a Marketer……
Decoding Strategies to Build Stronger Connect with your Consumers
Written by: Shalini Singh
About the author: Chief-Corporate Communications, Sustainability & CSR at Tata Power | Woman Director | TEDx Speaker | Passion for Social & Green Causes!
When a humanitarian crisis like the Coronavirus pandemic hit, it was easy to be scared of the future. But, as they say that nothing in life should be feared but understood and when it comes to consumer engagement, this is what brands need to remember…….
Healthcare Marketing: Priorities to meet the changed market needs
Written by: Jasrita Dhir
About the author: Head – Brand, Marketing & CSR at Fortis Healthcare
Healthcare marketing has always required a specialised skill-set considering healthcare is a ‘grudge-category’. However, never has healthcare marketing been under the kind of pressure that it has been, in the last couple of years…..