Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Knowing the difference between price and value, and finding your purpose
A new year brings 365 new opportunities. To do more. To make mistakes. And to learn from them and grow………..
Customer Service
Selling Product or Selling Price? The never ending dilemma for Retailers
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
The incredible size and spread of our retail industry attracts everyone – from big MNCs to Family owned retail chains to neighborhood traders. Retailing keeps our country healthy and lively………
Ted Talks, But Does Ted Listen?
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Making a Robust VOC Mechanism for Customer Delight
A leading bank in Asia had commissioned us a few years ago for a short consulting assignment, where I got to know their marketing leader……….
Living by the “Tagline”
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I was part of a home improvement retail chain and we were having a brainstorming session to create a “tagline” for our brand……..
Usefulness and Ease of Use: Two Mantras for Successful SST (self-service technologies) to Improving Brand Loyalty.
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
A foodie and a self-ordering menu
Recently, a five-year-old story went viral once again about how McDonald’s reported that restaurants that introduced self-ordering kiosks experienced an average of 5-6% increase in sales………
Making Things Simple
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Consider that you have to buy something for yourself. Say you are looking for one of those work-from-home chairs. Sitting in your current, wooden chair is getting rather uncomfortable. So you give a quick scan on the net, find some interesting options, and then try to purchase one that was rated well……..