Rules of Persuasion – Objection Prevention and Objection Handling in 2021

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Written by: Tariq Jarrar

About the author: Group Executive Director and Co-Founder of Devmark Group – Dubai. United Arab Emirates

Learning to overcome objections is a critical part of the sales process. You have to respond in a way that alleviates the prospective buyer’s concerns and allows the deal to move forward……..

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The Essence Of Sales And Why Should You Choose A Career In Sales?

TJ

Written by: Tariq Jarrar

About the author: Group Executive Director and Co-Founder of Devmark Group – Dubai. United Arab Emirates

“Life itself is a matter of salesmanship.” – Thomas J. Watson.
Selling skills are not just a vocational requirement but an essential skill for everyday life. In essence, selling is persuasion, a practice that we engage in at an early stage of our lives and continue to do so through our earthly journey…….

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Is OTT the New Playground for Communicators?

Arpan Basu1

Written by: Arpan Basu

About the author: Director Communications at Coca-Cola India and South West Asia

Earlier this year, I eavesdropped on an interesting conversation amongst the children at my kid’s school during the dispersal. The topic being discussed was the marvels of technology where each person could by the mere click of a button – sign up for services or apps on smartphones and TVs and enjoy their offerings any-time through universal internet access at their fingertips…….

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Mapping customer journey an important step before you plan your Go-To-Market

Madhumita Manna

Written by: Madhumita Manna

About the author: Vice President – Consumer Health with a Nutraceutical company

The consumer journey to picking up your brand is not a straightforward process of eye level & buy level anymore, which means that no more does it involve only being present in the retail and blasting the media out with the brand hard-selling proposition………..

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Prospecting in a Cluttered World And (The Lost Art of Telephone Prospecting)

TJ

Written by: Tariq Jarrar

About the author: Group Executive Director and Co-Founder of Devmark Group – Dubai. United Arab Emirates

In this part of Prospecting in a Cluttered World, I will cover the anatomy of telephone prospecting.
“Every single time you pick up the phone, you’re getting closer to a yes.” Stephan Schiffman……

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Should Customer Service Professionals be Worried about “Customer Loyalty”?

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Written by: Rajib Chowdhury

About the author: Business Head – Consumer Durable Service & Revenue

I had a colleague who was a die-hard fan of Thums-up. We used to travel together a lot. But I never saw him coming out of a Dhaba or roadside restaurant in disappointment since there were no Thums-up available……..

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Winning Attitude ….A Must In Sales

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Written by: Ajay Saraf

About the author: Senior Vice President and Head Project Business at Panasonic Life Solutions

If I may start with the literal meaning of ATTITUDE it goes something like as follows
“Attitude refers to an individual’s mental state, which is based on his/her beliefs or value system, the emotions and the tendency to act and behave in a certain fashion. One’s attitude reflects how he or she thinks, feels and behaves in a given situation in hand”

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Are Marketers Over Obsessed With The 5th P.

Praveen Jaipuriar

Written by: Praveen Jaipuriar

About the author: CEO at Continental Coffee Pvt. Limited | ex- Head Marketing – Dabur India Ltd

The 5th P that I am referring to here is the packaging. Packaging has undergone huge changes in the last couple of decades. Simple rounds have become curvaceous, adding aesthetics and convenience at the same time, single colour labels have become multicolour with options of a gloss look or matt finish, and so on……..

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Prospecting in a Cluttered World And (Part 1 The 4 Universal Principles of Prospecting)

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Written by: Tariq Jarrar

About the author: Seasoned Sales Leader and Accomplished Bilingual Coach

“The brutal fact is the number one reason for failure in sales is an empty pipeline, and the root cause of an empty pipeline is the failure to prospect.” ― Jeb Blount.
Prospecting has and will always be the most critical activity or discipline in sales—it what separates the superstars from the ones that are scraping by on second hand, hand-me-down leads……

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The Mindset of a Salesperson

Sunil Thekkepat-Final

Written by: Sunil Thekkepat

About the author: National Business Head & Sr Vice President |Over two decades of Corporate experience ; voracious reader, an avid traveler and a connoisseur of good things in life !

It’s often said that at the core, everyone is a Salesperson. Irrespective of the work, level or the profession you are in, as long as you are dealing with people, you are selling something. Hence, shouldn’t sales be second nature to all?…

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Digital – Too Fast to Comprehend, too Pervasive to Ignore!

Trupti Bhandari 2

Written by: Trupti Bhandari

About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach

‘Boss, we will understand the data signals, optimize our search, do some data management, integrate AI, set an evaluation metric …’ a young trainee exults as I look on, wondering whether he can connect the dots……

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