Written by: Sivasis Dey
About the author: Mentor: Advisor & Consultant – Downstream Oil & Gas | Former Executive Director-Indian Oil | Director-Indian Oil Mauritius Ltd
As a professional from the Energy Sector, I feel one of the sectors, which have undergone tremendous transformation in India, during the last couple of decades, is Auto-fuel retailing…..
Customer complains
Of Myths and Stories and False Propaganda
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Knowing the difference between price and value, and finding your purpose
A new year brings 365 new opportunities. To do more. To make mistakes. And to learn from them and grow………..
Power of Influencer Marketing
Written by: Ashok Jaiswar
About the author: Group Head Marketing & Corporate Communications – Greaves Cotton Limited & Ampere Electric
In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world. Their search spans from discovering the product, reading reviews, watching videos and relevant content on Social media & brand websites……..
Sales and Marketing make good career choices
Written by: Krishnakumar Ramanathan
About the author: VP & Country Business Head – LDA Siemens Limited India.
This is a choice which young professionals often have to make – should they take on a Sales or Marketing role? Or should they stick to Strategy, Design or Technical functions? This hesitancy exists because Sales and Marketing aren’t the ‘coolest’ roles, nor are they the ones that get most noticed by the management……..
Design Winning Products
Written by: Ashok Jaiswar
About the author: Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
How would you feel if work for 12 hours a day and still save 30-40% less? Your output isn’t efficient, you don’t earn more & ultimately you continue to fight the hardships of life……..
Roleplay
Written by: Manvendra Singh
About the author: Africa Business Head | CEO | Commercial Director | National Head | P&L | Go-to-Market | FMCG | Dairy | Leader | Mentor
We all might have observed people in movies playing certain roles as a character, similarly, we also do the same. In the midst of every situation, we play a role as a good friend, partner, colleague, or as an individual hero to our own selves.
Competency Framework for Sales Team
Written by: DP Mohanty
About the author: DP Mohanty has more than 25 years of work experience in Sales & Marketing both in India and International Markets and has experience in Consumer Durables, Lubricants and Building Material Industry. Former CEO & Member of Board at Alaf Ltd, and currently works as Executive Director with the Madhvani Group.
Two fundamental questions that I have always encountered throughout my career are as follows:
How do we understand competency?
What is needed to become a more competent Sales or Business Manager?
Retail Wholesale Credit given to MSME
Written by: Abinash Mishra
About the author: Dy Executive Director | Dalmia Cement | Alumnus IIT Bombay & Olin Business School | Ex. Holcim | Ex. Pidilite | Ex. Jk Cement
The retailers are now getting MSME tags, but will banks lend to small business retailers or not?………
How to Sell Comb to a Bald Person
Written by: Anurag Awasthi
About the author: Sales Head at SORIL Infra Resources Ltd. (An initiative of Indiabulls Group)
In the last decade of the 20th Century, When I was in college and contemplating my future career prospects, I wanted to explore a lot of new avenues, Apart from secured government jobs, MNC’s were the new entrants who were offering fat salaries and exciting job opportunities……..
Ted Talks, But Does Ted Listen?
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Making a Robust VOC Mechanism for Customer Delight
A leading bank in Asia had commissioned us a few years ago for a short consulting assignment, where I got to know their marketing leader……….
The Essence Of Sales And Why Should You Choose A Career In Sales?
Written by: Tariq Jarrar
About the author: Group Executive Director and Co-Founder of Devmark Group – Dubai. United Arab Emirates
“Life itself is a matter of salesmanship.” – Thomas J. Watson.
Selling skills are not just a vocational requirement but an essential skill for everyday life. In essence, selling is persuasion, a practice that we engage in at an early stage of our lives and continue to do so through our earthly journey…….
Selling a Value Proposition!
Written by: Krishnakumar Ramanathan
About the author: Vice President – Sales (Transmission) at Siemens Limited.
This article is for B2B Sales & Marketing professionals, both present and aspiring. The journey of Sales & Marketing experience is the realisation that Price is secondary to Value – and while related, these are very different propositions indeed……..
Usefulness and Ease of Use: Two Mantras for Successful SST (self-service technologies) to Improving Brand Loyalty.
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
A foodie and a self-ordering menu
Recently, a five-year-old story went viral once again about how McDonald’s reported that restaurants that introduced self-ordering kiosks experienced an average of 5-6% increase in sales………
How much ‘Unconventional’ you are as a Sales Person
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
If you ask a salesperson associated with Appliance trade, almost everyone will say it is the toughest and competitive market. Well, they are not completely wrong also……..
Alignment of Marketing and Sales
Written by: Nimish Danani
About the author: Director at Hitachi Vantara
Sales v/s Marketing?
By industry definition; sales have to sell and getting number sis their KRA; getting more profitable business is Sales KRA. Marketing on the other side is responsible to create that demand, the hype and the pull for enabling sales……