Roleplay

manve

Written by: Manvendra Singh

About the author: Africa Business Head | CEO | Commercial Director | National Head | P&L | Go-to-Market | FMCG | Dairy | Leader | Mentor

We all might have observed people in movies playing certain roles as a character, similarly, we also do the same. In the midst of every situation, we play a role as a good friend, partner, colleague, or as an individual hero to our own selves.

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Competency Framework for Sales Team

DP

Written by: DP Mohanty

About the author: DP Mohanty has more than 25 years of work experience in Sales & Marketing both in India and International Markets and has experience in Consumer Durables, Lubricants and Building Material Industry. Former CEO & Member of Board at Alaf Ltd, and currently works as Executive Director with the Madhvani Group.

Two fundamental questions that I have always encountered throughout my career are as follows:
How do we understand competency?
What is needed to become a more competent Sales or Business Manager?

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How to Sell Comb to a Bald Person

Anurag-Awasthi

Written by: Anurag Awasthi

About the author: Sales Head at SORIL Infra Resources Ltd. (An initiative of Indiabulls Group)

In the last decade of the 20th Century, When I was in college and contemplating my future career prospects, I wanted to explore a lot of new avenues, Apart from secured government jobs, MNC’s were the new entrants who were offering fat salaries and exciting job opportunities……..

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The Essence Of Sales And Why Should You Choose A Career In Sales?

TJ

Written by: Tariq Jarrar

About the author: Group Executive Director and Co-Founder of Devmark Group – Dubai. United Arab Emirates

“Life itself is a matter of salesmanship.” – Thomas J. Watson.
Selling skills are not just a vocational requirement but an essential skill for everyday life. In essence, selling is persuasion, a practice that we engage in at an early stage of our lives and continue to do so through our earthly journey…….

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Selling a Value Proposition!

K-R

Written by: Krishnakumar Ramanathan

About the author: Vice President – Sales (Transmission) at Siemens Limited.

This article is for B2B Sales & Marketing professionals, both present and aspiring. The journey of Sales & Marketing experience is the realisation that Price is secondary to Value – and while related, these are very different propositions indeed……..

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Usefulness and Ease of Use: Two Mantras for Successful SST (self-service technologies) to Improving Brand Loyalty.

V-Jaykar

Written by: Dr Shreekant Vijaykar

About the author: Director of Asia Operations at COPC Inc.

A foodie and a self-ordering menu
Recently, a five-year-old story went viral once again about how McDonald’s reported that restaurants that introduced self-ordering kiosks experienced an average of 5-6% increase in sales………

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Is OTT the New Playground for Communicators?

Arpan Basu1

Written by: Arpan Basu

About the author: Director Communications at Coca-Cola India and South West Asia

Earlier this year, I eavesdropped on an interesting conversation amongst the children at my kid’s school during the dispersal. The topic being discussed was the marvels of technology where each person could by the mere click of a button – sign up for services or apps on smartphones and TVs and enjoy their offerings any-time through universal internet access at their fingertips…….

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Mapping customer journey an important step before you plan your Go-To-Market

Madhumita Manna

Written by: Madhumita Manna

About the author: Vice President – Consumer Health with a Nutraceutical company

The consumer journey to picking up your brand is not a straightforward process of eye level & buy level anymore, which means that no more does it involve only being present in the retail and blasting the media out with the brand hard-selling proposition………..

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