Marketing Through Influencers

ABhra Banerjee 1 (3)

Written by: Abhra Banerjee

About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand

Was watching an old Bengali movie. The protagonist reaches Puri Railway Station. As soon as he alights from the train he is surrounded by Rickshaw-Wala, Tonga-Wala & Taxi-Wala offering him a ride to the “best hotel” in town with a complete package offering for 3 days of tour inclusive of a Panda/Priest guided Puja & Tour of the Sacred Sri Jagannath Temple, and a “Nulia (local lifeguards) guided swimming experience in the rough seas of Puri, etc…….

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Effective Sales team can create great synergy with BTL campaigns

satapthy

Written by: Debasish Satpathy

About the author: Vice President at Schaeffler India – Head of Automotive Aftermarket

What’s next? A key question by garages, workshops, and automotive retailers. Mind space of customers is further cluttered in the current situation. In any case, there were topics of BS VI impact, Electronics proliferation in Vehicle components, E-vehicles repairability in aftermarket, E-commerce disruption, Technical competency (or lack of it), ability to compete with OE backed service stations etc occupying the mind space of aftermarket intermediaries.

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