Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
I will start with my favorite example which I consider as an all-time classic. If there were a Marketing Hall of Fame Awards for the entire last decade, this story should have won the topmost slot……..
CRM
Marketing Through Influencers
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
Was watching an old Bengali movie. The protagonist reaches Puri Railway Station. As soon as he alights from the train he is surrounded by Rickshaw-Wala, Tonga-Wala & Taxi-Wala offering him a ride to the “best hotel” in town with a complete package offering for 3 days of tour inclusive of a Panda/Priest guided Puja & Tour of the Sacred Sri Jagannath Temple, and a “Nulia (local lifeguards) guided swimming experience in the rough seas of Puri, etc…….
Effective Sales team can create great synergy with BTL campaigns
Written by: Debasish Satpathy
About the author: Vice President at Schaeffler India – Head of Automotive Aftermarket
What’s next? A key question by garages, workshops, and automotive retailers. Mind space of customers is further cluttered in the current situation. In any case, there were topics of BS VI impact, Electronics proliferation in Vehicle components, E-vehicles repairability in aftermarket, E-commerce disruption, Technical competency (or lack of it), ability to compete with OE backed service stations etc occupying the mind space of aftermarket intermediaries.