Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Knowing the difference between price and value, and finding your purpose
A new year brings 365 new opportunities. To do more. To make mistakes. And to learn from them and grow………..
Written by: Krishnakumar Ramanathan
About the author: VP & Country Business Head – LDA Siemens Limited India.
This is a choice which young professionals often have to make – should they take on a Sales or Marketing role? Or should they stick to Strategy, Design or Technical functions? This hesitancy exists because Sales and Marketing aren’t the ‘coolest’ roles, nor are they the ones that get most noticed by the management……..
Written by: Manvendra Singh
About the author: Africa Business Head | CEO | Commercial Director | National Head | P&L | Go-to-Market | FMCG | Dairy | Leader | Mentor
We all might have observed people in movies playing certain roles as a character, similarly, we also do the same. In the midst of every situation, we play a role as a good friend, partner, colleague, or as an individual hero to our own selves.
Written by: DP Mohanty
About the author: DP Mohanty has more than 25 years of work experience in Sales & Marketing both in India and International Markets and has experience in Consumer Durables, Lubricants and Building Material Industry. Former CEO & Member of Board at Alaf Ltd, and currently works as Executive Director with the Madhvani Group.
Two fundamental questions that I have always encountered throughout my career are as follows:
How do we understand competency?
What is needed to become a more competent Sales or Business Manager?
Written by: Abinash Mishra
About the author: Dy Executive Director | Dalmia Cement | Alumnus IIT Bombay & Olin Business School | Ex. Holcim | Ex. Pidilite | Ex. Jk Cement
The retailers are now getting MSME tags, but will banks lend to small business retailers or not?………
Written by: Anurag Awasthi
About the author: Sales Head at SORIL Infra Resources Ltd. (An initiative of Indiabulls Group)
In the last decade of the 20th Century, When I was in college and contemplating my future career prospects, I wanted to explore a lot of new avenues, Apart from secured government jobs, MNC’s were the new entrants who were offering fat salaries and exciting job opportunities……..
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Making a Robust VOC Mechanism for Customer Delight
A leading bank in Asia had commissioned us a few years ago for a short consulting assignment, where I got to know their marketing leader……….
Written by: Srimati Roy
About the author: Former Head of Marketing, Viacom 18 Studios
On visits to South Asian countries through the noughties, I had seen masks being used as a barrier against pollutants and a filter against air-borne allergens. From simple scarves to intricate gas masks, face coverings were just everywhere……..
Written by: Krishnakumar Ramanathan
About the author: Vice President – Sales (Transmission) at Siemens Limited.
This article is for B2B Sales & Marketing professionals, both present and aspiring. The journey of Sales & Marketing experience is the realisation that Price is secondary to Value – and while related, these are very different propositions indeed……..
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
A foodie and a self-ordering menu
Recently, a five-year-old story went viral once again about how McDonald’s reported that restaurants that introduced self-ordering kiosks experienced an average of 5-6% increase in sales………
Written by: Nimish Danani
About the author: Director at Hitachi Vantara
Sales v/s Marketing?
By industry definition; sales have to sell and getting number sis their KRA; getting more profitable business is Sales KRA. Marketing on the other side is responsible to create that demand, the hype and the pull for enabling sales……
Written by: Anurag Awasthi
About the author: Sales Head at SORIL Infra Resources Ltd. (An initiative of Indiabulls Group)
Whenever we think about Cricket world cup, A picture of Great Kapil Dev comes in our mind where he is holding the world cup trophy in his hand, a smile on his face and Lord’s gallery in the backdrop……..
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Consider that you have to buy something for yourself. Say you are looking for one of those work-from-home chairs. Sitting in your current, wooden chair is getting rather uncomfortable. So you give a quick scan on the net, find some interesting options, and then try to purchase one that was rated well……..
Written by: Dr. Maya Sharma
About the author: Global Medical Director (Win Medicare, Modi Mundipharma & Signutra) | Ex AstraZeneca, Abbott, Philips
“Pharma Marketing is not my fancy, I want to work in FMCG sector, which has enough space to accommodate my creative juices, speed for the adrenaline rush, competitive intelligence inputs to keep me on my toes” – expressed my marketing colleague………
Written by: Krishnakumar Ramanathan
About the author: Vice President – Sales (Transmission) at Siemens Limited.
This article is for all young engineers considering a stint or career in B2B sales functions. There are a number of misconceptions usually attributed to Sales and Marketing (ref. above image). This is probably because the impact of sales is felt across any organisation and sales professionals are more visible……..