Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Knowing the difference between price and value, and finding your purpose
A new year brings 365 new opportunities. To do more. To make mistakes. And to learn from them and grow………..
Corporate
Ted Talks, But Does Ted Listen?
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Making a Robust VOC Mechanism for Customer Delight
A leading bank in Asia had commissioned us a few years ago for a short consulting assignment, where I got to know their marketing leader……….
Usefulness and Ease of Use: Two Mantras for Successful SST (self-service technologies) to Improving Brand Loyalty.
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
A foodie and a self-ordering menu
Recently, a five-year-old story went viral once again about how McDonald’s reported that restaurants that introduced self-ordering kiosks experienced an average of 5-6% increase in sales………
Making Things Simple
Written by: Dr Shreekant Vijaykar
About the author: Director of Asia Operations at COPC Inc.
Consider that you have to buy something for yourself. Say you are looking for one of those work-from-home chairs. Sitting in your current, wooden chair is getting rather uncomfortable. So you give a quick scan on the net, find some interesting options, and then try to purchase one that was rated well……..
What To Ask Yourself When Your Business Is Going Through Hard Times
Written by: Ram Parthasarathy
About the author: Managing Director | Chief Executive Officer | Dynalec Controls Pvt. Ltd. | Automotives | Manufacturing | Engineering
When times are good, businesses get by with a lack of systems and controls, and owners think everything is OK with their business. And when a downturn comes along, panic sets in. Here are some questions to ask yourself when facing hard times, actually even if times are good……