Written by: Trupti Bhandari
About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach
‘Boss, we will understand the data signals, optimize our search, do some data management, integrate AI, set an evaluation metric …’ a young trainee exults as I look on, wondering whether he can connect the dots……
Written by: Trupti Bhandari
About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach
‘Advertising troubles both sociologists and financial directors: the former because they think it works, the latter because they think it does not’, says Byron Sharp. The question of whether to advertise or not is especially a concern in today’s times when the results may not be seen immediately…..
Written by: Tuhin Ray
About the author: CEO, Malbros Group (Africa) | Vice President, Future Group (India) | Vice President, Aditya Birla Group (India) | Business Head, Spencer’s Retail Ltd (India) | Leadership Role (more than a decade) in Sales, Consumer and Customer Marketing, Colgate- Palmolive (India)
When we speak about the market dynamics and the consumption behaviour, there needs to be a deep understanding about the difference between shopper vs consumer. Generic marketing will draw upon consumer insights that relate to the perception of the product and the likeability of the product depending on product attributes.
Written by: Trupti Bhandari
About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach
This is the most important advice I can provide from my experience as a marketer and a businesswoman. The complexities of business can drag us into paralyzing debates and prevent us from looking at the final beneficiary of all our efforts – the consumer. It is not what the company can offer, what it can manufacture efficiently, what satisfies the manager’s objectives, what makes great financial sense or what the boss’s wife needs … but what the consumer needs….