Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
The incredible size and spread of our retail industry attracts everyone – from big MNCs to Family owned retail chains to neighborhood traders. Retailing keeps our country healthy and lively………
Competition
Retail Wholesale Credit given to MSME
Written by: Abinash Mishra
About the author: Dy Executive Director | Dalmia Cement | Alumnus IIT Bombay & Olin Business School | Ex. Holcim | Ex. Pidilite | Ex. Jk Cement
The retailers are now getting MSME tags, but will banks lend to small business retailers or not?………
How to Sell Comb to a Bald Person
Written by: Anurag Awasthi
About the author: Sales Head at SORIL Infra Resources Ltd. (An initiative of Indiabulls Group)
In the last decade of the 20th Century, When I was in college and contemplating my future career prospects, I wanted to explore a lot of new avenues, Apart from secured government jobs, MNC’s were the new entrants who were offering fat salaries and exciting job opportunities……..
Enterprise deal koi bakri ka bachcha hai jo daude aur pakad liya – Musings to Seal an Enterprise Deal
Written by: Pankaj Raj Pipariya
About the author: Sales Director, ZingHR (Cnergyis Infotech Pvt Ltd)
Cricket is considered a gentleman’s game. Still often it is said that the real game is played off-ground between the two ears. It is required to work on thoughts and feelings, before action on the ground…….
Living by the “Tagline”
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
I was part of a home improvement retail chain and we were having a brainstorming session to create a “tagline” for our brand……..
How much ‘Unconventional’ you are as a Sales Person
Written by: Rajib Chowdhury
About the author: Business Head – Consumer Durable Service & Revenue
If you ask a salesperson associated with Appliance trade, almost everyone will say it is the toughest and competitive market. Well, they are not completely wrong also……..
Digital – Too Fast to Comprehend, too Pervasive to Ignore!
Written by: Trupti Bhandari
About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach
‘Boss, we will understand the data signals, optimize our search, do some data management, integrate AI, set an evaluation metric …’ a young trainee exults as I look on, wondering whether he can connect the dots……
Advertising – How does it really work?
Written by: Trupti Bhandari
About the author: Global Business Leader│Ex-EVP GSK, Reckitt Benckiser, Pfizer, B&L│Author, Life and executive coach
‘Advertising troubles both sociologists and financial directors: the former because they think it works, the latter because they think it does not’, says Byron Sharp. The question of whether to advertise or not is especially a concern in today’s times when the results may not be seen immediately…..