Is OTT the New Playground for Communicators?

Arpan Basu1

Written by: Arpan Basu

About the author: Director Communications at Coca-Cola India and South West Asia

Earlier this year, I eavesdropped on an interesting conversation amongst the children at my kid’s school during the dispersal. The topic being discussed was the marvels of technology where each person could by the mere click of a button – sign up for services or apps on smartphones and TVs and enjoy their offerings any-time through universal internet access at their fingertips…….

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Pandemic Communications Essentials: What Coronavirus has Taught the Communications Fraternity

Arpan Basu1

Written by: Arpan Basu

About the author: Director Communications at Coca-Cola India and South West Asia

The communications industry is an apt reflection of our time: fast-paced and in need of constant evolution. Especially during crises, well-devised communications can become the quickest tool in ensuring business continuity and responding to unprecedented situations……

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Communications – A conscious effort to get a balanced perspective

Arpan Basu1

Written by: Arpan Basu

About the author: Director Communications at Coca-Cola India and South West Asia

It’s a familiar feeling – you’re scrolling through your social media posts and you notice a pattern emerging. It’s subtle; you don’t really realise it till you make a conscious effort to really think about what you’re consuming, but you gradually realise that the curated content is aligned with your general worldview…..

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And you say it again and again and again…

Arpan Basu1

Written by: Arpan Basu

About the author: Director Communications at Coca-Cola India and South West Asia

Existing empirical research confirms that there is a positive relationship between reputation management and development of corporate houses. Corporations have long since realized the importance of managing the reputation that will sustain their advancement in the age of competitive business management….

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