The distinctions between online and physical experiences are becoming more and more hazy in today’s consumer world. Whether they are interacting on social media
Creating Omni-Channel Experiences for Today’s Consumers
Communication
The Future of Consumer Goods Post-Pandemic
The consumer products sector is undergoing a significant period of change at this critical juncture in history. The COVID-19 epidemic has caused seismic disruptions in our sector that have not only drastically changed consumer behavior but also hastened transformation.
Building Sustainable Brands in the Consumer Industry
In today’s dynamic consumer industry, building sustainable brands is not just a trend—it’s a necessity. As a versatile leader with over two decades of experience across automotive, appliances, interiors, and health foods, I’ve seen firsthand the transformative power of sustainable practices.
Work-Life Challenges And How To Manage Them
In this article, we are going to look into the difficulties and the challenges a normal employee faces during their day to day job-life and we are also going to add few key points on how to manage it efficiently so that we can tackle those challenges with ease.
In this world of deep throat-cutting competition. standing out from others is a must to survive. Unfortunately, it is very hard to keep up with the constant work pressure without loosing our sanity. Managing the pressure and It!! November 2021 adapting to the new, challenging experiences is a hard to master skill. What you must do in these situations is to change the attitude and the approach towards those hurdles. Here are few helpful things you can implement in your day-to-day life to manage that pressure.
Consistency In Communications Is Key
Existing empirical research confirms that there is a positive relationship between reputation management and development of corporate houses. Corporations have long since realized the importance of managing the reputation that will sustain their advancement in the age of competitive business management. People share different perceptions about what constitutes a corporate reputation and the role of communications in balancing it.
Communications – A Conscious Effort To Get A Balanced Perspective
It’s a familiar feeling – you’re scrolling through your social media posts and you notice a pattern emerging. It’s subtle; you don’t really realise it till you make a conscious effort to really think about what you’re consuming, but you gradually realise that the curated content is aligned with your general worldview. It’s an experience similar to shopping online and OTT platform viewing – the recommendations and suggestions offered to us are closely aligned with the choices we have made on those platforms in the past. The more of something we choose, the more of it we are offered the next time.
Pandemic Communications Essentials: What Coronavirus Has Taught The Communications Fraternity
The communications industry is an apt reflection of our time: fast-paced and in need of constant evolution. Especially during crises, well-devised communications can become the quickest tool in ensuring business continuity and responding to unprecedented situations.
When the pandemic struck, a one-of-a-kind black swan event that few communication professionals had seen before in their careers – it proved difficult to determine how to reach out to stakeholders. With business goals compromised, cultural shifts inevitable and expectations from brands rapidly changing – most organizations around the world hadn’t factored in the possibility of something this unthinkable: and reeled in shock for weeks before formulating an appropriate communications strategy. With businesses of all sizes affected, communication leaders were faced with an anxious audience that required messages that showed depth of emotion, while still being disruptive
Product Development In Startups
Conventional approaches to product development maximise chances of success by building all possible features that could fulfil the maximum number of customer needs. Startups don’t have the luxury of investing the same time and money. That’s why the MVP approach is better suited for startups.
What’s the most difficult job in the world? The answers to could range from Astronaut, Bomb Disposal Technician, Construction Worker, Diver – and the list could go on. I wouldn’t be surprised if “Startup Founder” ranked somewhere at the top of that list.
Secrets Of An International Assignment
Have you ever wondered why we only ever hear the term “Non-Resident Indian”, and not “Non-Resident any-other-nationality”? Perhaps there is a technical answer deeply embedded in India’s complex tax laws. But viewed from another lens, this group does merit a dedicated terminology. After all, they do constitute by far the largest group expatriates resident abroad1! International assignees are a major sub-group of NRI’s, and the subject of this article.
Marketing, The STP Way
Achieving market leadership requires more than a great product. Read on for the STP approach.
So, your company has developed this great product with lots of cool features and great styling. Before you put it on store shelves, there are a few more actions to take for achieving success. The STP approach integrates time-tested marketing basics to get you there – Segmentation, Targeting and Positioning. In fact, STP necessarily comes before developing the marketing mix!