PR – The New Conscience Keeper In Town

Minari Shah1

Written by: Minari Shah

About the author: Director-Public Relations at Amazon India

I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades. So let me actually speak of what we do, to try and set right some of these misconceptions; to show how, PR is increasingly one of the most important influences on companies to do right……..

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And you say it again and again and again…

Arpan Basu1

Written by: Arpan Basu

About the author: Director Communications at Coca-Cola India and South West Asia

Existing empirical research confirms that there is a positive relationship between reputation management and development of corporate houses. Corporations have long since realized the importance of managing the reputation that will sustain their advancement in the age of competitive business management….

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Service Champions Don’t Cut Corners!

Ashok Jaiswar

Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

“You sell it and they may forget you, You serve well and they may remember you always.”
This has been a source of great inspiration for me as a Sales & Marketing person working to create great memorable experiences in the lifecycle journey of customers….

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Internal is the New External

Minari Shah1

Written by: Minari Shah

About the author: Director-Public Relations at Amazon India

Once upon a time, communications had distinct categories, most specifically internal and external, and it seemed never shall the twain meet. Back then, Internal comms was somewhat infra dig, a poorer cousin to external communications. I recall in my first comms role, I spent maybe 20% of my time on internal – it was what someone did at the back-end, maybe produced some newsletter, put some articles up on the intranet, sent out some emails……

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