Selling a Value Proposition!

K-R

Written by: Krishnakumar Ramanathan

About the author: Vice President – Sales (Transmission) at Siemens Limited.

This article is for B2B Sales & Marketing professionals, both present and aspiring. The journey of Sales & Marketing experience is the realisation that Price is secondary to Value – and while related, these are very different propositions indeed……..

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Why Engineers Should Get B2B Sales Experience!

K-R

Written by: Krishnakumar Ramanathan

About the author: Vice President – Sales (Transmission) at Siemens Limited.

This article is for all young engineers considering a stint or career in B2B sales functions. There are a number of misconceptions usually attributed to Sales and Marketing (ref. above image). This is probably because the impact of sales is felt across any organisation and sales professionals are more visible……..

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Reimagining Travel & Tourism Marketing

AJ 1

Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

“Even a lone traveller feeds many.” Yes, every time a plane lands, so many cabs run, hotels get occupied, restaurants get full, travel operators thrive & local communities survive. Travel is integral to life & contributes significantly to jobs & economic vitality of the nation.
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Why Small is the New Big for Gen-N?

Ashok Jaiswar1

Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

The daily life has been almost dysfunctional in the last 6 months & higher impetus to products that can restore wellness & health has been on a spike. Immunity boosters, comfort foods, essential groceries, health drinks, fitness products all have gained massive significance over conventional purchases……

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Embrace the unknown

Ashok_Jaiswar

Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

A lot goes as investment to create a product or service. But do you know that between 70% to 90% of these either fail or derail from the pre-decided plan. Either the offering doesn’t meet the requirements of consumers or they don’t find requisite value which probably leads to this situation. ….

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