Reimagining Travel & Tourism Marketing

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Written by: Ashok Jaiswar

About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric

“Even a lone traveller feeds many.” Yes, every time a plane lands, so many cabs run, hotels get occupied, restaurants get full, travel operators thrive & local communities survive. Travel is integral to life & contributes significantly to jobs & economic vitality of the nation.
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