The last 90 odd days have been unprecedented for everyone around the globe – ambiguity, uncertainty & fear were the key words. With lock downs and social distancing, businesses slowed down, consumption plummeted & most revenues are on a downward trend. Organizations are cautious of their spends and marketing budgets are typically the first expenses to be rationalized. However, marketing also happens to be one of those critical functions which has the power of propelling the organization into new growth trajectories. So, what do you do in these times?