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Minari Shah’s Blogs

Minari Shah’s Blogs

Minari Shah

Director – Public Relations at Amazon India

PR – The New Conscience Keeper In Town

June 12, 2024June 12, 2024 admin Leave a comment CXO'sBlogs, Minari Shah's Blogs

I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades.

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Internal Is The New External

June 1, 2024June 5, 2024 admin Leave a comment CXO'sBlogs, Minari Shah's Blogs

Once upon a time, communications had distinct categories, most specifically internal and external, and it seemed never shall the twain meet. Back then, Internal comms was somewhat infra dig, a poorer cousin to external communications.

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The Changing Face of PR

June 1, 2024June 1, 2024 admin Leave a comment Minari Shah's Blogs

Much has been written about how PR has changed/ is changing in recent times. A key reason is undoubtedly the rise of digital media — including social platforms, that has changed how content is consumed

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