Currently heading Amazon India PR & CSR, I have more than two decades across different aspects of communication. My work experience straddles copy-writing, journalism, corporate communications and film writing. Working across brands and industries as well as across Asian markets, I am passionately convinced about the power of communications to make a difference for organisations in how they are perceived, with definite impact on the business as well as brand reputation.
I believe these are among the most exciting times in communication and what drives me is that technology and some other macro trends are bringing in some disruptive changes in our dynamic industry. It is imperative to apply known insights while experimenting and growing into the new ways of communications to make it more effective, holistic and powerful. The other abiding interest is to ensure we nurture talent – as this industry (in India) has grown too fast in recent years, causing excellence to sometimes take a back seat – and to mentor women leadership across companies.
I hold a Master Degree in International Studies from Jawaharlal Nehru University, New Delhi and Bachelor of Arts in History from Stella Maris College, Madras University.
Written by: Minari Shah
About the author: Director-Public Relations at Amazon India
I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades. So let me actually speak of what we do, to try and set right some of these misconceptions; to show how, PR is increasingly one of the most important influences on companies to do right……..
Written by: Minari Shah
About the author: Director-Public Relations at Amazon India
Once upon a time, communications had distinct categories, most specifically internal and external, and it seemed never shall the twain meet. Back then, Internal comms was somewhat infra dig, a poorer cousin to external communications. I recall in my first comms role, I spent maybe 20% of my time on internal – it was what someone did at the back-end, maybe produced some newsletter, put some articles up on the intranet, sent out some emails……
Written by: Minari Shah
About the author: Director-Public Relations at Amazon India
Much has been written about how PR has changed/ is changing in recent times. A key reason is undoubtedly the rise of digital media — including social platforms, that has changed how content is consumed. It has brought in a stronger focus on content creation …..