Written by: Krishnakumar Ramanathan
About the author: VP & Country Business Head – LDA Siemens Limited India.
This is a choice which young professionals often have to make – should they take on a Sales or Marketing role? Or should they stick to Strategy, Design or Technical functions? This hesitancy exists because Sales and Marketing aren’t the ‘coolest’ roles, nor are they the ones that get most noticed by the management……..
Krishnakumar Ramanathan’s Blog
Krishnakumar Ramanathan
VP & Country Business Head – LDA Siemens Limited India.
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Current position, overview of experience
- Head of Sales for Transmission business. Prior roles include Heading an SBU, Business Development and Sales leadership roles including Key accounts and Vertical markets
- Overall experience of 27 years in the field of Industrial products (Electrical & Electronics), of which the last ~23 years have been with Siemens Ltd.
- Customers – Industries, Utilities, Consultants, across sectors like Cement, Steel, Power, F& B, Engineering equipment
- Experience with diverse cultures across locations in India, with a short stint in Europe
Experience with Industry Associations
- Board member and part of the National Exec. Council of IEEMA, 2020-21
- Chairman RM Division, IEEMA (2008 – 12) & Eastern Region, IEEMA (2009-11)
- Official representative to CII and FICCI exec. Councils (2015-19)
Qualifications
- B.E. (Mechanical) from Bharathiar University (1992)
- PG Diploma in Technology Management from the European School of Management & Technology (2016 – exec. education)
- M. Tech (Software Systems) with specialisation in Data Analytics from BITS Pilani through Work Integrated Learning (2019)
Selling a Value Proposition!
Written by: Krishnakumar Ramanathan
About the author: Vice President – Sales (Transmission) at Siemens Limited.
This article is for B2B Sales & Marketing professionals, both present and aspiring. The journey of Sales & Marketing experience is the realisation that Price is secondary to Value – and while related, these are very different propositions indeed……..
Why Engineers Should Get B2B Sales Experience!
Written by: Krishnakumar Ramanathan
About the author: Vice President – Sales (Transmission) at Siemens Limited.
This article is for all young engineers considering a stint or career in B2B sales functions. There are a number of misconceptions usually attributed to Sales and Marketing (ref. above image). This is probably because the impact of sales is felt across any organisation and sales professionals are more visible……..