To clinch the Business deals, Sales person has to display his skills like, Communication, Knowledge of customer’s business, Interpersonal relationship, Negotiations etc… effectively.
In today’s dynamic market, everyone wants to clinch the deals quickly.
Today I am writing about big customers who always set new benchmarks for commercials as well as service. A sales person always finds it difficult to keep on meeting up these benchmarks.
In this case the volume of the customer is around 20% of the total sales target. Hence if this customer is not in his fold, the salesman can neither meet his target for volume nor market share.
So called good customers provide a short-term ease but difficult customers provide an opportunity for improvement & sustainable growth in business for long term.
In a sales review meeting with the team, the new CEO finds that there is a huge drop in market share in one of the products.
I clearly remember, it was 1985, my dad finally booked our first Refrigerator. The Refrigerator was delivered almost a month after the booking. Unfortunately one decorative plastic cover was found broken. Toll free or customer care concept was not there even in the imagination of the brands. The dealer was the only channel of communication between the customer and the company. The dealer listened to our complaint, assured everything but did nothing to replace the broken part.
Developing & executing a 360-degree Marketing (below the line) plan for an internationally renowned Beverage Brand. This resulted in marketing leadership across all the Beverage Categories.
We all love listening to stories. The best stories have a protagonist, a plot, a crisis, and a happy ending. Some of the best stories in the world, like those of the Ramayana the Mahabharata & that of Troy have traveled down the generations through bedtime stories.
Lets’ switchover to the great stories around great brands….the story of the authentic Coke recipe being stored at a secret vault at Atlanta, USA or that of the legendary Captain Sanders of Kentucky Fried Chicken who after retirement at the age of 65 founded his global empire.
Preface Designed and implemented a sharply focussed, differentiated Sales & Marketing Strategy to win in the fiercely competitive telecom market of Delhi NCR and turned the business EBIDTA positive Background It was year 2013, when I was handed the assignment to turnround Aircel’s 2nd largest revenue circle of Delhi NCR in India. Telecom business in India was fiercely competitive with 8 telecom service providers in Delhi NCR at that time. We were the newest in the block with about 3% revenue market share but were making EBIDTA losses every month. Moreover, the revenue growth had remained stagnant for the preceding