![](https://vidwaan.simapt.com/cxo-blog/wp-content/uploads/2024/06/WhatsApp-Image-2024-06-03-at-6.29.50-PM-730x730.jpeg)
I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades.
I have long enjoyed, even loved my job, but one of the things that often bothered me was the definition of PR as spin. It rarely seemed to align with the work I have now done for almost two decades.
Building strong tribe with positive vibe
“It costs much less to build strong community with influencers vs traditional marketing approach”.
In digital first economy, consumers have multi fold increased their search online before stepping into the physical retail world.
Amidst ongoing challenges gripping us with the theory of lock & unlock we all have been continuously chasing new ways of getting back to live our normal life. Numerous stories on revenge watching(IPL), revenge shopping (The big online sales)
A lot goes as investment to create a product or service. But do you know that between 70% to 90% of these either fail or derail from the pre-decided plan. Either the offering doesn’t meet requirement of consumers or they don’t find requisite value which probably leads to this situation.
“You sell it and they may forget you You serve well and they may remember you always.”
This has been source of great inspiration for me as Sales & Marketing person working to create great memorable experiences in lifecycle journey of customers.
Post pandemic curves coupled with spike in unemployment has led to quite an uncertainty. There has been cuts in discretionary spends and people are more conscious of what to buy and consume.
Once upon a time, communications had distinct categories, most specifically internal and external, and it seemed never shall the twain meet. Back then, Internal comms was somewhat infra dig, a poorer cousin to external communications.
Business leaders across the globe agree that data is the new oil and business analytics has been gaining importance and playing a pivotal role in organizational strategy & decision making. It is apparent that data and analytics will become the essential function for any organization not only to grow, but to survive.
Much has been written about how PR has changed/ is changing in recent times. A key reason is undoubtedly the rise of digital media — including social platforms, that has changed how content is consumed
What’s next?
A key question by garages, workshop, and automotive retailers. Mind space of customer is further cluttered in the current situation.In any case, there were topics of BS VI impact, Electronics proliferation in Vehicle components, E-vehicles repairability in aftermarket, E-commerce disruption