Written by: Pankaj Pipariya
About the author: Head of Business Development-India. Srilanka, Bangladesh & Nepal at Anahat Organisation Development Consultancy Pvt Ltd
In the year 2010, I got an opportunity to hear Dr David Maister, co-author of The Trust Advisor in a conference in Washington DC, USA. Since then, the collocated word, Trusted-Advisor got stuck with me, and is also an often-aspired phrase in the service industry…..
Written by: Ashok Jaiswar
About the author: Group Head Marketing and Corporate Communications – Greaves Cotton Limited and Ampere Electric
Post pandemic curves coupled with a spike in unemployment has led to quite an uncertainty. There have been cuts in discretionary spending and people are more conscious of what to buy and consume. The choices today are driven by absolute necessity and utmost essential products and services only featured in the shopping list…
Written by: Dr. Sharmila Banerjee
About the author: CEO at Green Chillies Motion Pictures | Founder and CEO -IWLF | The Leadership Consortium
Create a synergistic marketing environment where the CMO and CXO/CCO can collaborate to create the best customer experience
Marketing is any business action that creates interest or gathers information about a prospect or potential customer….
Written by: Aditi Anand
About the author: 13+ years of marketing experience with some of the most iconic brands in the consumer technology space | Currently Heading Brand, Media and Digital Marketing for Nokia Mobiles, India (HMD Global) | Past Experience with Airtel, Flipkart and Micromax | Chicago Booth School of Business | IMT Ghaziabad
Marketing is the “money” function of the organization and often subjected to scrutiny, even when business is running as usual. A pandemic or not, as soon as the company falters on its financial objectives, the marketing budget is often the first to get rationalized…….
Written by: Shashank Joshi
About the author: Chairman Sagacious Programming and Development Pvt Ltd.│Ex CEO MoneyonMobile
After the recent pandemic, the world has realized that if a business has to stay relevant it has to transform itself to its Digital Avatar. If you stop meeting people and want to sell you need an interface to complete the commercial transaction. That interface to accept payments digitally is provided by a payment gateway.
Written by: Dr. Subhajit Bose
About the author: 22+ years of experience in transportation, logistics, supply chain, consulting and IT industries | Director & Head- Strategic Planning, Analytics & Controls (Airlines)
Business leaders across the globe agree that data is the new oil and business analytics has been gaining importance and playing a pivotal role in organizational strategy & decision making. It is apparent that data and analytics will become the essential function for any organization not only to grow, but to survive….