Written by: Abhijeet Mukherjee
About the author: Ex. President – QDigi Services | Ex. Hindustan Unilever, Coca-Cola, Eicher, Aircel & Monster.com
Designed and implemented a sharply focused, differentiated Sales & Marketing Strategy to win in the fiercely competitive telecom market of Delhi NCR and turned the business EBIDTA positive
It was year 2013, when I was handed the assignment…
Written by: Sameer Kaul
About the author: Business Leader | Entrepreneur | Board Member | Former COO and CMO – Metropolis and Dr Lal PathLabs | Launched the brand Windshield Experts in India from scratch | Oberoi Group of Hotels | MBA – Bond University Australia
The top marketing job in the company is a minefield where many talented executives have failed. While some of this is attributable to the ambiguity of the role itself…
Written by: Pramoud Rao
About the author: Managing Director, Zicom Electronic Security Systems
I have been since time memorial mesmerized by the game of soccer. It’s such a thrilling experience watching a fast paced, action packed soccer game. In almost 90 minutes flat while watching the game, one can enjoy the game and also pick up so many valuable lessons in Sales Management.There are several common touch points that the game and sales per se share in common…
Written by: Bhaskar Mukherjee
About the author: Vice President, Customer Strategies YTY Group
The coronavirus COVID-19 is affecting 213 countries. As long as the world has not found a cure or a vaccine for Covid-19, we may have to adjust to a “new normal”, meaning a new way of living and going about our lives, work and interactions with other people. “With every crisis, there is an opportunity. For the communication industry, this crisis gives us an immense opportunity to work…
Written by: Samriddh Dasgupta
About the author: Ex-Vice President Marketing at Akiva | Ex-TIL | Ex-Aakash Digital | Ex-HCL Tech | 17 yrs in Advertising & Marketing
The core principle of Marketing comes from an intersection of science + art + human behaviour. As a lot of you will be starting or planning to accelerate your marketing careers, I am happy to share 5 essential skills that have helped me to be a successful marketer…
Written by: Bharti Maan
About the author: Sr. Director- Digital Transformation & Innovation Advisory, SAP | Ensuring Customer Success & Building Winning Teams
As Covid spread its nasty pangs, the business of prophecy started working overtime to define how will it change the world and how the new normal will emerge. But almost ten weeks since the near shutdown in most parts of the world, the predictions of new normal have started to fade…
Written by: Deb Gooha
About the author: Chief Marketing Officer Fintech | Ex Marketing, Brand & Alliance Head National Payments Corporation of India
The days of designing a traditional brand strategy is over, the digital ecosystem has added new fields to the foundation of brand strategies. Learning how to apply the new brand science to data with a convincing approach to drive and validate brand marketing strategy is in…
Written by: Dr. Sharmila Banerjee
About the author: CEO at Green Chillies Motion Pictures | Founder and CEO -IWLF | The Leadership Consortium
Create a synergistic marketing environment where the CMO and CXO/CCO can collaborate to create the best customer experience
Marketing is any business action that creates interest or gathers information about a prospect or potential customer….
Written by: Shantha Martin
About the author: Chief Executive Officer at PENTAGON Group
The COVID experience has caused a paradigm shift in the choices we will make
The existence of the human race, is a story of survival; in the midst the vagaries of our existence, we have innovated and we have evolved. The unexpected vicissitudes has always brought with itself lessons, which have caused a paradigm shift….
Written by: Tannisha Avarrsekar
About the author: Founder, CEO & Editor-in-Chief at Lokatantra | Political Strategy & Communications Consultant | MADCon Top 50 Marketing & Advertising Leaders
While body language is most often perceived as a tool to project a particular image, what most people don’t realize is how powerful this tool can be in influencing people and situations when used correctly. A key part of this conduct I speak about, is body language…..
Written by: Payel Basu
About the author: Vice President Marketing – India, APAC, Africa at MoveInSync
The last 90 odd days have been unprecedented for everyone around the globe – ambiguity, uncertainty & fear were the key words. With lock downs and social distancing, businesses slowed down, consumption plummeted & most revenues are on a downward trend. Organizations are cautious of their spends and marketing budgets are typically…
Written by: Abhra Banerjee
About the author: President & CEO at Cleanomatics, a Stadhawk, Inc Brand
We all love listening to stories. The best stories have a protagonist, a plot, a crisis, and a happy ending. Some of the best stories in the world, like those of the Ramayana the Mahabharata & that of Troy have traveled down the generations through bedtime stories…