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Advanced Digital Marketing Program for Marketers

By Vidwaan (6 Months program)

Next Batch Start Date 05th October, 2022

Faculty

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Priyanka Kapuria | ex-Googler | ex-LinkedIn | ex IBM | An INSEAD & ISB Alumni

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Arpit Agarwal | ex-Director Marketing - Swiggy

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Bharti Maan | VP- SAP Services Line, APAC, Digital Innovations - Capgemini. | ex- IBM Global Services, Infosys, SAP and NASSCOM | Lead Mentor- NASSCOM Deep Tech Club | Over 20 years in Information Technology and Services and Computer Software business

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Tuhin Banik | CEO - ThatWare LLP | A SEO specialist covering advanced SEO, Semantic Search Engineering (SSE), Natural Language Processing (NLP), Machine Learning in search | Penalty Recovery Specialist | Google certified analyst

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Shashank Joshi | Founder & CEO - mBnk | Chairman - Sagacious Programming & Development Pvt. Ltd.| An entrepreneur with 27 years of work experience in IT and ITES and mobile payments business

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Shalini Gupta | ex-VP - Brand and Corporate Communications - Inox Leisures Ltd | ex-VP Brand and Customer Insights - Lokmat Media Pvt. Ltd.

Program Details

Core Digital Marketing subjects & allied topics - Tailormade for aspirants of mktg. background.

This program is tailormade for those who have a marketing background, either in the form of qualification or work experience.

The program is a comprehensive step-by-step process of nurturing a traditional marketer to become one of the best digital marketers. It covers all facets from scratch to advanced digital marketing. It has a perfect balance of strategy concept application and practical immersions. The program has been designed and taught only by CXOs, CEOs, Vice Presidents, Directors etc. Faculty includes ex-Google, ex-Linkedin, ex-IBM,  alumni of Harvard, Cambridge, INSEAD, IIM, ISB, IE etc.

To have a better understanding of this program and to take an informed decision, please follow these steps:

  1. Watch the video 
  2. Read the below details carefully
  3. Access the Welcome Kit
  4. Sign up to access a program module during the free access period

Digital marketing is a part of the marketing team in a company. In actual industry situations, as a digital marketer, one would be addressing a marketing objective or a marketing challenge with a digital marketing solution. A digital marketer, thus, should have a comprehensive understanding of marketing principles and applications.

Bird's Eye View of the Program

  • Digital Marketing detailing across 25 industries
  • Threadbare detailing of digital pillars – Content, SEO, SEM, SMM, Analytics, etc.
  • Run 13 live campaigns across online space in SEM, SMM etc
  • Deep dive & live assignments on numerous tools
  • Topic-wise work on more than 15 different online tools
  • Conceptual understanding of the effect of new-age digital tools like AI, ML etc. on marketing
  • Fundamentals of the marketing role in E-Commerce and Digital payment
  • Digital Transformation Process

Other important highlights of the program:

  • Practical immersion at each book level
  • Question bank of more than 2500 quizzes
  • Live expert sessions doubt solving sessions by industry stalwarts
  • Robust Evaluation parameters considering both concept application & practical immersion 
  • Mentorship & interview management program

Program Structure:

The program has books containing threadbare detailing of digital pillars and topics:

  • SMM
  • SEO
  • SEM & Affiliate Marketing
  • Email Marketing
  • Remarketing
  • Content Marketing
  • Website Marketing
  • Growth Hacking
  • E-commerce
  • Google/ Web Analytics
  • Digital payments
  • Digitization
  • Digital PR
  • Digital Marketing Analytics
  • Digital Media Buying
  • Display Advertisement
  • New-age digital marketing tools

Evaluation Method

Evaluation will be done considering:

  1. Strategy-Concept Application (Questions based on strategy and practical application)
  2. Practical Immersion – Performance on practical tasks or live campaigns

*The detailed calculations will be explained during the course briefing once the batch starts.

Program Completion

On successful completion of the program, the certificate will be issued by Vidwaan.

Placement Support 

Placement support includes:

  • Mentorship program,
  • Interview management session by industry leaders
  • Resume management
  • An exclusive job portal only for Vidwaan students

Payments & Refund Policy

  • Program Fees: 70,000/- + GST (18%)
  • EMI for 6 months available. Pay in EMI* instalments of 6 months (SimApt shall bear interest charged on the EMI)
  • The payment and refund policies are explained in detail in our refund policy section. https://vidwaan.simapt.com/refund-policy

Disclaimer

The content expressed in any of the Vidwaan programs is solely meant for learning and education purposes. Any reference to a brand, person, company, policy etc., is purely meant for educational purposes. SimApt is not doing any positive or negative canvassing of any brand, company, person or policy etc.

Eligibility for the Program
Minimum Education Qualification

Graduation (Final year students can also apply)

  • Qualification in Marketing (MBA/BMS or equivalent) or
  • Final year students of Marketing (MBA/BMS or equivalent)
Eligibility for the Program
Minimum Work Experience

People who do not have formal education in marketing domain but have work-experience in Marketing and Sales or Digital Marketing  can apply (Minimum 1 year)