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Advanced Digital Marketing Program for Non-Marketers

By Vidwaan (7 Months program)

Next Batch Start Date 05th March, 2023



Arpit Agarwal | ex-Director Marketing - Swiggy


Bharti Maan | VP- SAP Services Line, APAC, Digital Innovations - Capgemini. | ex- IBM Global Services, Infosys, SAP and NASSCOM | Lead Mentor- NASSCOM Deep Tech Club | Over 20 years in Information Technology and Services and Computer Software business


Ashish Kothari | ex-Sr. Vice President - Reliance Industries Ltd. |ex-Global Head of Marketing - Shell


Raja Chakraborty | ex-Director - Raymond Consumer Care (Home & International Business) | ex-Henkel, Kansai Nerolac Paints Ltd., PepsiCo and Bayer


Ashok Jaiswar|Group Head Corporate Communications & Consumer Marketing


Subir Palit | Country Head - Greenply Industries Ltd.| ex-President Marketing - Sintex Industries Ltd.


Priyanka Kapuria | ex-Googler | ex-LinkedIn | ex IBM | An INSEAD & ISB Alumni


Shashank Joshi | Founder & CEO - mBnk | Chairman - Sagacious Programming & Development Pvt. Ltd.| An entrepreneur with 27 years of work experience in IT and ITES and mobile payments business


Shalini Gupta | ex-VP - Brand and Corporate Communications - Inox Leisures Ltd | ex-VP Brand and Customer Insights - Lokmat Media Pvt. Ltd.


Tuhin Banik | CEO - ThatWare LLP | A SEO specialist covering advanced SEO, Semantic Search Engineering (SSE), Natural Language Processing (NLP), Machine Learning in search | Penalty Recovery Specialist | Google certified analyst


Praveen Jaipuriar| CEO-Continental Coffee Pvt. Ltd.| ex-Marketing Head - Dabur India Ltd.

Program Details

Core Digital Marketing subjects & allied topics with pre-module on Marketing Fundamentals. 

This program is tailormade for those who do not have a marketing background, either in the form of qualification or work experience. 

The program has One month of Marketing Fundamentals and Seven months of Advanced Digital Marketing

To have a better understanding of this program and to take an informed decision, please follow these steps:

  1. Watch the video 
  2. Read the below details carefully
  3. Access the Welcome Kit
  4. Sign up to access a program module during the free access period

As explained in the video, digital marketing is a part of the marketing team in a company. In actual industry situations, as a digital marketer, one would be addressing a marketing objective or a marketing challenge with a digital marketing solution. A digital marketer, thus, should have a comprehensive understanding of traditional marketing principles and applications. Hence, a deep dive into key areas of traditional marketing is the first step for the Non-Marketer who aspirers to study Digital Marketing.

The program is a comprehensive step-by-step process of nurturing a non-marketer to become one of the best digital marketers. It starts with marketing basics that are essential to learn digital marketing, followed by basic to advanced digital marketing subjects. It has a perfect balance of strategy concept application and practical immersions. The program has been designed and taught only by CXOs, CEOs, Vice Presidents, Directors etc. Faculty includes ex-Google, ex-Linkedin, ex-IBM,  alumni of Harvard, Cambridge, INSEAD, IIM, ISB, IE etc.

Bird's Eye View of the Program

  • One month capsule on Marketing fundamentals
  • Seven months of Digital Marketing detailing across 25 industries
  • Threadbare detailing of digital pillars – Content, SEO, SEM, SMM, Analytics, etc.
  • Run 13 live campaigns across online space in SEM, SMM etc
  • Deep dive & live assignments on numerous tools 
  • Topic-wise work on more than 15 different online tools
  • Conceptual understanding of the effect of new-age digital tools like AI, ML etc. on marketing
  • Fundamentals of the marketing role in E-Commerce and Digital payment
  • Digital Transformation Process

Other important highlights of the program:

  • Practical immersion at each book level
  • Question bank of more than 2500 quizzes
  • Live expert sessions doubt solving sessions by industry stalwarts
  • Robust Evaluation parameters considering both concept application & practical immersion
  • Mentorship & interview management program by Industry stalwarts

Program Structure:

The program has two parts:

Part A: One month capsule on Marketing Fundamentals – 4 books covering key topics like:

  • Marketing strategy
  • STP
  • Consumer behaviour
  • Market research
  • Marketing Mix
  • Brand management
  • Integrated marketing communication

Part B: Seven months on Advanced Digital Marketing - 21 books containing threadbare detailing of digital pillars and topics like:

  • SMM
  • Keywords
  • SEO
  • SEM
  • Affiliate Marketing
  • Email Marketing
  • Remarketing
  • Content Marketing
  • Website Marketing
  • Growth Hacking
  • E-commerce
  • Google Analytics/ Web Analytics
  • Digital payments
  • Digital Transformation
  • Digital PR
  • Digital Marketing Analytics
  • Digital Media Buying
  • Display Advertisement
  • New-age digital marketing tools

Evaluation Method

During the program, the evaluation will be done considering:

  1. Strategy-Concept Application (Questions based on strategy and practical application)
  2. Practical Immersion – Performance on practical tasks or live campaigns

*The detailed calculations will be explained during the course briefing once the batch starts.

Program Completion

On successful completion of the program, the certificate will be issued by Vidwaan

Payments & Refund Policy

  • Program Fees: 70,000/- + GST (18%)
  • EMI for 6 months available. Pay in EMI* instalments of 6 months (SimApt shall bear interest charged on the EMI)
  • The payment and refund policies are explained in detail in our refund policy section. https://vidwaan.simapt.com/refund-policy


The content expressed in any of the Vidwaan programs is solely meant for learning and education purposes. Any reference to a brand, person, company, policy etc., is purely meant for educational purposes. SimApt is not doing any positive or negative canvassing of any brand, company, person or policy etc.

Eligibility for the Program
Minimum Education Qualification
  • Graduation (Final year students can also apply)
  • Fresh graduates or final year students from non-marketing domain
Eligibility for the Program
Minimum Work Experience

Work-experience not mandatory