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Comprehensive Digital Marketing Program

By Vidwaan (3 Months program)

Next Batch Start Date 05th June, 2022

Faculty

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Priyanka Kapuria | ex-Googler | ex-LinkedIn | ex IBM | An INSEAD & ISB Alumni

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Arpit Agarwal | ex-Director Marketing - Swiggy

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Bharti Maan | VP- SAP Services Line, APAC, Digital Innovations - Capgemini. | ex- IBM Global Services, Infosys, SAP and NASSCOM | Lead Mentor- NASSCOM Deep Tech Club | Over 20 years in Information Technology and Services and Computer Software business

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Tuhin Banik | CEO - ThatWare LLP | A SEO specialist covering advanced SEO, Semantic Search Engineering (SSE), Natural Language Processing (NLP), Machine Learning in search | Penalty Recovery Specialist | Google certified analyst

Program Details

A comprehensive program covering the core digital marketing subjects. It inculcates the requisite expertise to lead a progressive career in digital marketing.

It has a perfect balance of strategy concept application and practical immersions. The program has been designed and taught only by CXOs, CEOs, Vice Presidents, Directors etc. Faculty includes ex-Google, ex-Linkedin, ex-IBM,  alumni of Harvard, Cambridge, INSEAD, IIM, ISB, IE etc.

To have a better understanding of this program and to take an informed decision, please follow these steps:

  1. Read the below details carefully
  2. Access the Welcome Kit
  3. Sign up to access a program module during the free access period

Bird's Eye View of the Program

  • Threadbare detailing of core digital subjects – Content, Website, SEO, Email, SEM, SMM, Analytics, etc.
  • 5 live campaigns across online space in SEM, SMM etc
  • Topic-wise work on different online tools
  • Practical immersion at each book level
  • Question bank of more than 1500 quizzes
  • Live expert sessions doubt solving sessions by industry stalwarts
  • Robust Evaluation parameters considering both concept application & practical immersion
  • Mentorship & interview management program

Program Structure:

The program has threadbare detailing of the core digital pillars subjects:

  • Content Marketing
  • Website Marketing
  • Social Media
  • Email Marketing
  • SEO
  • SEM
  • Web and App Analytics
  • Display Advertisement

Digital marketing is a part of the marketing team in a company. In actual industry situations, as a digital marketer, one would be addressing a marketing objective or a marketing challenge with a digital marketing solution. A digital marketer, thus, should have a fundamental understanding of traditional marketing principles and applications. Hence, for those who do not have a marketing background, there is a complementary module on "Marketing Fundamentals" available in the Library section which they should read before starting this program.

Evaluation Method

Evaluation will be done considering:

  1. Strategy-Concept Application (Questions based on strategy and practical application)
  2. Practical Immersion – Performance on practical tasks or live campaigns

*The detailed calculations will be explained during the course briefing once the batch starts.

Program Completion

On successful completion of the program, the certificate will be issued by Vidwaan.

Placement Support 

Placement support includes:

  • Resume management
  • An exclusive job portal only for Vidwaan students

Payments & Refund Policy

  • Program Fees: 25,000/- + GST (18%)
  • EMI for 6 months available. Pay in EMI* instalments of 6 months (SimApt shall bear interest charged on the EMI)
  • The payment and refund policies are explained in detail in our refund policy section. https://vidwaan.simapt.com/refund-policy

Disclaimer

The content expressed in any of the Vidwaan programs is solely meant for learning and education purposes. Any reference to a brand, person, company, policy etc., is purely meant for educational purposes. SimApt is not doing any positive or negative canvassing of any brand, company, person or policy etc.

Eligibility for the Program
Minimum Education Qualification

Graduation (Final year students can also apply)

  • Qualification in Marketing (MBA/BMS or equivalent) or
  • Final year students of Marketing (MBA/BMS or equivalent)
Eligibility for the Program
Minimum Work Experience

People who do not have formal education in marketing domain but have work-experience in Marketing and Sales or Digital Marketing  can apply (Minimum 1 year)