Faculty

Priyanka Kapuria | ex-Googler | ex-LinkedIn | ex IBM | An INSEAD & ISB Alumni

Arpit Agarwal | ex-Director Marketing - Swiggy

Bharti Maan | VP- SAP Services Line, APAC, Digital Innovations - Capgemini. | ex- IBM Global Services, Infosys, SAP and NASSCOM | Lead Mentor- NASSCOM Deep Tech Club | Over 20 years in Information Technology and Services and Computer Software business

Tuhin Banik | CEO - ThatWare LLP | A SEO specialist covering advanced SEO, Semantic Search Engineering (SSE), Natural Language Processing (NLP), Machine Learning in search | Penalty Recovery Specialist | Google certified analyst

Ashish Kothari | ex-Sr. Vice President - Reliance Industries Ltd. |ex-Global Head of Marketing - Shell

Shashank Joshi | Founder & CEO - mBnk | Chairman - Sagacious Programming & Development Pvt. Ltd.| An entrepreneur with 27 years of work experience in IT and ITES and mobile payments business

Shalini Gupta | ex-VP - Brand and Corporate Communications - Inox Leisures Ltd | ex-VP Brand and Customer Insights - Lokmat Media Pvt. Ltd.

Ashok Jaiswar|Group Head Corporate Communications & Consumer Marketing

Subir Palit | Country Head - Greenply Industries Ltd.| ex-President Marketing - Sintex Industries Ltd.

Praveen Jaipuriar| CEO-Continental Coffee Pvt. Ltd.| ex-Marketing Head - Dabur India Ltd.

Raja Chakraborty | ex-Director - Raymond Consumer Care (Home & International Business) | ex-Henkel, Kansai Nerolac Paints Ltd., PepsiCo and Bayer

Abhra Banerjee | ex-Vice President and SBU Head - Havells India Ltd.| ex-Executive Director - Dalmia Bharat Group

Program Details

360° learning on Traditional & Digital Marketing & Sales - Offline/Online businesses.

It is a comprehensive journey to become a complete marketer encapsulating all facets of traditional & digital marketing & sales, with a  perfect balance of strategy concept application and practical immersions

The program has been designed and taught only by CXOs, CEOs, Vice Presidents, Directors etc. Faculty includes ex-Google, ex-Linkedin, ex-IBM,  alumni of Harvard, Cambridge, INSEAD, IIM, ISB, IE etc.

To have a better understanding of this program and to take an informed decision, please follow these steps:

1. Read the below details carefully
2. Access the Welcome Kit
3. Sign up to access a program module during the free access period

Bird's Eye View of the Program

• Holistic Offline Product & Brand plan
• Offline communication plan
• Media plan - TV
• Media plan – Radio
• Media – Newspaper
• Media plan - OOH
• Offline sales plan - Channel-based business
• Offline sales plan - B2B business
• Offline sales plan - Direct selling
• Holistic scheme design across the channel – Distributor, Dealer
• Comprehensive Customer loyalty program
• Detailed offline Influencer connect program
• Foolproof making of agency brief 
• Complete understanding and practice on SEM rush tool for digital
• Topic-wise work on more than 15 different online tools during digital marketing.
• Run 13 live campaigns across online space in SEM, SMM etc
• Conceptual understanding of the effect of new-age digital tools like AI, ML etc. on marketing
• Comprehensive Online Influencer Plan
• Deep knowledge of marketing role in e-commerce and digital payment
• Deep dive into the digital transformation process
• Marketing Budget – A&P
• Comprehensive Digital marketing plan
• Comprehensive Offline Marketing plan
• 360-degree marketing plan (Offline + Digital)
• Both offline and online Marketing and sales detailing across 25 industries

Other important highlights of the program:

• Practical immersion at each book level
• Question bank of more than 4000+ quizzes
• Live expert sessions doubt solving sessions by industry stalwarts
• Robust Evaluation parameters considering both concept application & practical immersion
• Mentorship & interview management program

Program Structure:

Key topics covered in the program:

• Marketing strategy
• Offline & Online influencer management
• Brand management - Offline & Online
• Marketing communication – Digital & Electronic
• Content Marketing
• Media Plans
• Website Marketing
• Influencer Marketing
• STP
• Consumer behaviour
• Customer loyalty program
• Market research
• Offline & Online Marketing Mix
• Sales
• B2B
• B2C
• Service Business
• Product-based business
• Distribution
• Trade Marketing
• SMM
• Keywords
• SEO
• SEM
• Affiliate Marketing
• Digital Marketing Analytics
• Digital Media Buying
• Display Advertisement
• Email Marketing
• Remarketing
• Growth Hacking
• E-commerce
• Google Analytics/ Web Analytics
• Digital payments
• Digital Transformation
• Digital PR
• New-age digital marketing tools

Evaluation Method

Evaluation will be done considering:

1. Strategy-Concept Application (Questions based on strategy and practical application)
2. Practical Immersion – Performance on practical tasks or live campaigns

The detailed calculations will be explained during the course briefing once the batch starts.

Program Completion

On successful completion of the program, the certificate will be issued by Vidwaan

Placement support includes

• Mentorship program,
• Interview management session by industry leaders
• Resume management
• An exclusive job portal only for Vidwaan students

Payments & Refund Policy

• Program Fees: 84,745/- + GST (18%)
• EMI for 9 months available. Pay in EMI* instalments of 9 months (SimApt shall bear interest charged on the EMI)
• The payment and refund policies are explained in detail in our refund policy section. https://vidwaan.simapt.com/refund-policy

Disclaimer

The content expressed in any of the Vidwaan programs is solely meant for learning and education purposes. Any reference to a brand, person, company, policy etc., is purely meant for educational purposes. SimApt is not doing any positive or negative canvassing of any brand, company, person or policy etc.